Echter's Home Page


Beautifying your surroundings since 1959!    

Our History

Echter's has a long tradition of growing and selling flowers and plants going back for generations. George Echter built a greenhouse and flower shop in Iowa after immigrating here from Germany. He and his wife Opal had four sons, all of whom got involved in the industry.

GreenhousesIn 1959, brothers Bob and Jim Echter bought the greenhouse and land at the corner of 52nd Ave. and Garrison St. It was a small greenhouse, but had enough land for the planned expansion. The business started as a cut-carnation growing operation with a marketing agreement to sell all flowers to Davis Bros. Wholesale Florists in Wheat Ridge. 

The business expanded over the years from 15,000 to 60,000 square feet. Jim moved to southern California in 1965 and started his own greenhouse operations there. Bob continued to build greenhouses here until the business reached to over 100,000 sq. ft. Bob served on the Board of Directors for the Colorado Flower Growers Association, Colorado Floriculture Foundation, and the American Carnation Society. Over the years Echter's won many awards for the quality of their carnations at the ACS competitions and introduced some new varieties to the market. Bob Echter and Don Rody formed Rocky Mountain Wholesale Florists in 1970 and shipped their carnations, as well as the flowers of other growers in the area, across the country. 

During the 70's the dramatic rise of South American imported carnations and the spiraling costs of heating fuels here forced Echter's to find ways to diversify their business. Bob and his son Steve decided to start growing bedding plants for the local market. They also decided that in the long run they would be forced to discontinue growing carnations. Therefore, instead of adding greenhouses for bedding plant production, some of the carnation greenhouses were stripped down to bare ground inside and completely redesigned for their new purposes. 

In 1978 the retail garden center opened as an outlet for the plants grown by us.

Over the next few years the garden center was expanded to include hard goods, roses, perennials, and a tree and shrub nursery. A full-service florist shop was added.

In December 1988 Steve and Dave Echter bought Echterís from Bob Echter.

By 1990 all of the original carnation growing area had been converted to growing area for annual flowers, perennials, roses, or to retail sales area.

In 1991 Echterís joined the ServiStar Hardware, (now True Value) buying cooperative under the Home and Garden Showplace identity. 

In 1994 Echterís opened their patio furniture department. In 1996 they began selling gas and charcoal grills.

In 1995 Echterís discontinued selling cut flowers in the floral shop. This was the final step in the passage to the new retail business. The gift shop was expanded.

In 2000 Echterís was named the best general garden center in metro Denver by Westword Magazine.  

In 2004 Echter's was awarded an Outstanding Family Business by the city of Arvada and Steve and Dave were presented the Lloyd King Entrepreneurial Spirit Award.

In 2004 Echter's was named the best garden center by the Rocky Mountain News.

In 2005 Steve Echter was elected president of the Garden Centers of America.

In 2005 Echter's was named the best garden center by the Rocky Mountain News and in the Reader's Poll

In 2008 Echter's was named the Garden Center Retailer of the Year by the Garden Centers of America.


 Echter's Garden Center--Today